XiaoHongShu (小红书) Marketing Masterclass
Build Visibility. Create Influence. Convert Traffic into Sales.
Course Overview
XiaoHongShu (小红书) Marketing Masterclass is a practical, HRD Corp Claimable program designed to help businesses, entrepreneurs, and marketers master the fastest-growing social commerce platform among Chinese consumers in Malaysia and Singapore.
This course equips participants with a strong understanding of XiaoHongShu’s algorithm, content logic, traffic strategy, hashtag system, account structure, and monetisation models. Through real case studies and hands-on workshops, participants will learn how to grow accounts organically, build brand trust, and turn visibility into revenue.
What You Will Learn in This Course
By participating in this masterclass, you will gain practical, execution-ready skills to grow and monetise your XiaoHongShu account effectively:
Platform & Algorithm Mastery
- How XiaoHongShu’s traffic distribution algorithm works
- What makes a post go viral on XiaoHongShu
- How to build algorithm trust for long-term growth
- How to avoid account restrictions & shadowban risks
High-Quality Content Strategy
- How to structure a high-performing XiaoHongShu post
- Content formats that attract views, saves & enquiries
- Storytelling techniques for authentic “种草” content
- Visual content planning (images, short videos, layout)
Hashtag & Topic Traffic Strategy
- How to use hashtags for精准流量 (targeted traffic)
- How to tap into trending topics & hot searches
- How to rank in topic feeds & recommended pages
Account Architecture & Branding
- Difference between personal vs business accounts
- How to design a high-conversion account profile
- Branding positioning for trust & authority
- Optimising bio, pin posts & content direction
Lead Generation & Conversion
- How to convert likes & saves into real enquiries
- Private message & comment conversion techniques
- Trust-building content for service & product businesses
- Sales conversation flow for XiaoHongShu leads
Monetisation & Collaboration
- Monetisation models for products & services
- Brand & KOL collaboration strategies
- Traffic monetisation vs brand monetisation
- Long-term content & revenue sustainability
Module 1 – XiaoHongShu Platform Foundations & Algorithm
- How XiaoHongShu works (content-driven vs sales-driven logic)
- User behaviour & buying psychology
- Traffic distribution mechanism
- Algorithm trust & account health
- Common mistakes that kill reach
Module 2 – Content Strategy, Hashtags & Branding
- High-performing content formats
- Copywriting frameworks for XiaoHongShu
- Visual storytelling & note structure
- Hashtag & topic traffic strategy
- Brand positioning & account architecture
- Sensitive & restricted wording awareness
Module 3 – Traffic Conversion & Monetisation
- Lead generation & enquiry conversion
- Private message & comment conversion strategies
- KOL & brand collaboration models
- Monetisation methods for service & product businesses
- Data tracking & optimisation strategy
SKILL FUTURE ACADEMY
Cultivate integrated markets
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Why Choose Skill Future Academy?
Start Your XiaoHongShu Growth Journey Today — Register Now!
HRD Corp Claimable — Enquire for Corporate Quotation
CONTACT US
Office Address : Level 27 & 28, MVS North Tower, Mid Valley Southkey, 1, Persiaran Southkey 1, Southkey, 80150 Johor Bahru, Johor Darul Ta'zim
WhatsApp : +6018-779 1555
Phone : +6011-1190 1606
Email : cathrynnwong@thynkboundless.com