SKILL FUTURE ACADEMY
Course Introduction
A great product or service isn’t enough — your success depends on how you enter the market, position your brand, attract customers, and scale consistently.
This transformative program guides entrepreneurs through the full Go-To-Market (GTM) journey — from understanding customer needs, creating strong value propositions, building acquisition strategies, pricing effectively, running promotions, and measuring performance.
Participants will learn practical frameworks used by successful startups and global brands, ensuring they leave with a clear, actionable GTM plan tailored to their business.
What You Will Learn
Go-To-Market Fundamentals
- What makes a GTM strategy successful
- Understanding market behaviour & trends
- Defining the ideal customer profile (ICP)
Value Proposition & Brand Positioning
- Crafting a compelling offer
- Differentiating from competitors
- Building brand trust and credibility
Customer Acquisition Frameworks
- Lead generation strategies
- Digital marketing channels that work
- Sales funnels & conversion systems
Pricing, Promotion & Launching
- Pricing strategy essentials
- Launch planning & techniques
- Offer packaging for maximum impact
Scaling & KPI Tracking
- Retention strategy & customer lifetime value
- Growth metrics every entrepreneur should track
- Building a sustainable growth engine
Module 1 – Market, Customer & Brand Strategy
- Market research fundamentals
- Customer profiling & segmentation
- Crafting value propositions & brand messaging
Module 2 – Acquisition, Marketing & Sales Strategy
- Digital marketing & content marketing
- Lead generation funnels
- Sales strategies & conversion psychology
Module 3 – Growth Engine, KPIs & Execution Roadmap
- Retention, upsell & cross-sell strategies
- Growth metrics & dashboard planning
- Creating your 90-day GTM action plan
Course Details
Duration: 2 Days
HRD Corp Claimable
Languages: English / Chinese / Malay
Mode: Physical / Online
How to Register
Step 1 : Complete the registration form
Step 2 : Receive confirmation & HRD submission support
Step 3 : Join the training and build your GTM excellence strategy
CONTACT US
Office Address : Level 27 & 28, MVS North Tower, Mid Valley Southkey, 1, Persiaran Southkey 1, Southkey, 80150 Johor Bahru, Johor Darul Ta'zim
WhatsApp : +6018-779 1555
Phone : +6011-1190 1606
Email : cathrynnwong@thynkboundless.com