SKILL FUTURE ACADEMY
Corporate Branding & Marketing Strategy
Build a Strong Brand. Create Market Impact. Drive Sustainable Business Growth.
Course Introduction
Branding is more than a logo — it’s the identity, voice, promise, and perception that shapes how customers see your business.
In today’s competitive market, companies must build a compelling brand presence and execute strategic marketing plans to grow and stay relevant.
This program teaches participants how to design strong brand positioning, craft winning marketing strategies, analyse markets, and communicate value effectively. Through case studies, real-world examples, and guided exercises, learners gain clarity on how to build, strengthen, and scale their brand.
Why choose us?
Branding Essentials
What corporate branding truly means
Brand identity vs brand image
How brands build trust & recognition
Market Research & Consumer Insights
Understanding customer behaviours
Competitor analysis & industry mapping
Identifying market gaps & opportunities
Brand Positioning Strategy
Defining your unique value proposition
Crafting positioning statements
Standing out in a crowded marketplace
Marketing Strategy Development
Creating effective marketing roadmaps
Choosing the right channels (digital & offline)
Content, campaign & messaging strategy
Brand Communication & Storytellin
Crafting brand narratives
Tone, visual identity & brand consistency
Emotional storytelling techniques
Brand Activation & Growth
Launching brand campaigns
Tracking KPIs & measurement
Sustaining long-term brand success
Module 1 – Corporate Branding Foundation
- Brand identity, values & personality
- Understanding customer trust & perception
- Building a consistent brand image
Module 2 – Market Insights & Strategic Positioning
- Market & competitor research
- Customer segmentation
- Positioning frameworks & value proposition design
Module 3 – Marketing Strategy & Brand Activation
- So down there, some ten feet below the leveMarketing funnel strategy
- Multi-channel marketing (digital & traditional)
- Campaign planning & performance trackingl of the deck, the poor harpooneer flounders about.
Course Details
Duration: 1–2 Days
HRD Corp Claimable
Languages: English / Mandarin / Malay
Mode: Physical / Online
How to Register
Step 1 : Fill in the registration form
Step 2 : Receive confirmation & HRD submission support
Step 3 : Attend the training and elevate your brand
CONTACT US
Office Address : Level 27 & 28, MVS North Tower, Mid Valley Southkey, 1, Persiaran Southkey 1, Southkey, 80150 Johor Bahru, Johor Darul Ta'zim
WhatsApp : +6018-779 1555
Phone : +6011-1190 1606
Email : cathrynnwong@thynkboundless.com