Course Overview
In the era of Generative AI, the quality of your results depends on the quality of your prompts.
AI Prompt Engineering for Marketing is an HRD Corp Claimable program designed to equip marketers, business owners, and content creators with the practical skills to communicate effectively with AI tools such as ChatGPT, Claude, Gemini, Canva AI, and other generative platforms to produce high-impact marketing outputs.
Participants will learn how to craft precise, structured, and conversion-focused prompts for copywriting, content creation, ads, social media, branding, SEO, email marketing, and customer engagement — saving time while multiplying results.
What You Will Learn
Foundation of AI & Prompt Engineering
How Generative AI works in simple terms
What is prompt engineering & why it matters
Common mistakes that cause poor AI outputs
Marketing Prompt Frameworks
Role-based prompting (as a marketer, copywriter, strategist)
AIDA, PAS & storytelling prompts
Data-driven & contextual prompting
Multi-step / chained prompting techniques
AI for Content & Copywriting
Social media captions & content planning
Blog writing & SEO optimisation prompts
Ad copy & headline generation
Email marketing & follow-up scripting
AI for Branding & Strategy
Brand voice & tone prompting
Campaign idea generation
Market research & competitor analysis with AI
Customer persona & buyer journey prompts
Optimisation, Compliance & Ethics
Fine-tuning prompts for better accuracy
Avoiding sensitive & restricted content
Ethical use of AI in marketing
Data privacy & prompt security awareness
Module 1 – AI & Prompt Engineering Fundamentals
- How AI understands instructions
- Structure of an effective prompt
- Prompt testing & improvement techniques
Module 2 – Marketing Content Creation with AI
- Social media, ads & branding prompts
- Long-form vs short-form content prompting
- Visual content prompting for Canva & AI tools
Module 3 – Strategy, Automation & Prompt Library
- Marketing strategy & planning prompts
- Building reusable prompt templates
- AI workflow integration for marketing teams
- Group Workshop: Build Your Own Marketing Prompt Library
Program Duration
1 Full Day
Languages: English / Mandarin
Mode: Physical or Online
HRD Corp Claimable
Why Choose Skill Future Academy?
- HRD Corp Certified Training Provider
- Practical, execution-focused AI training
- Trainers with real-world AI marketing experience
- Hands-on workshops, not theory-only learning
- Customisable corporate AI programs
- Post-training AI consultation support
CONTACT US
Office Address : Level 27 & 28, MVS North Tower, Mid Valley Southkey, 1, Persiaran Southkey 1, Southkey, 80150 Johor Bahru, Johor Darul Ta'zim
WhatsApp : +6018-779 1555
Phone : +6011-1190 1606
Email : cathrynnwong@thynkboundless.com