SKILL FUTURE ACADEMY
Course Overview
In today’s digital landscape, consistent and strategic content is the key to visibility, engagement, and revenue growth.
Content Creation Strategy for Facebook & Instagram is a practical, HRD Corp Claimable program designed to equip participants with the skills to plan, create, and execute content that attracts the right audience and converts followers into customers.
Participants will gain hands-on knowledge on algorithm logic, content frameworks, visual storytelling, copywriting techniques, and performance tracking for both Facebook and Instagram platforms.
Module 1 – Social Media Content Foundations
- Understanding Facebook & Instagram algorithms
- Differences between organic reach & paid reach
- Content types: awareness, engagement & conversion
- Buyer journey & content mapping
- Defining content objectives
Module 2 – High-Impact Content Creation & Copywriting
- AIDA, PAS & storytelling frameworks
- Writing persuasive captions for FB & IG
- Visual content strategy (images, videos, reels)
- Branding consistency & tone of voice
- Hashtag & posting optimisation strategy
Module 3 – Content Planning, Analytics & Optimisation
- Monthly content calendar planning
- Engagement & conversion KPI tracking
- Reading Insights & performance metrics
- Content testing & optimisation strategies
- Building a sustainable long-term content system
Program Duration
1 – 2 Full Days
Language: English / Mandarin / Malay
Delivery Mode: Physical or Online
HRD Corp Claimable.
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CONTACT US
Office Address : Level 27 & 28, MVS North Tower, Mid Valley Southkey, 1, Persiaran Southkey 1, Southkey, 80150 Johor Bahru, Johor Darul Ta'zim
WhatsApp : +6018-779 1555
Phone : +6011-1190 1606
Email : cathrynnwong@thynkboundless.com