Course Introduction
The way people buy has changed — your sales approach must change too.
Customers today research online, compare brands, and trust digital interactions more than traditional sales outreach.
This course equips sales teams, entrepreneurs, and marketers with powerful social selling frameworks, digital prospecting techniques, and platform-specific strategies to attract, engage, and convert high-quality leads consistently.
Participants will learn how to optimise their personal branding, create value-driven content, automate outreach, and use digital tools to build a sustainable online sales pipeline.
What You Will Learn
Social Selling Foundations
- What is social selling & why it matters today
- Social selling vs traditional selling
- Digital buyer behaviour
Building Strong Personal Branding
- How to design a high-impact online profile
- Positioning yourself as a trusted expert
- Creating credibility & authority
Platform Strategy – Facebook, LinkedIn, Instagram, TikTok
- What content works on each platform
- Algorithm basics
- Lead-generation strategies for each channel
Digital Prospecting Techniques
- How to find qualified buyers online
- Conversation scripts for outreach
- Warm-up strategy to avoid awkward cold messages
Content That Attracts Leads
- High-converting content types
- Storytelling for social selling
- Content calendar strategy
Lead Nurturing & Conversion
- Social follow-up strategies
- Building long-term digital relationships
- Turning conversations into sales
Module 1 – Social Selling & Personal Branding
- The new digital buyer journey
- Personal brand optimisation
- Online trust-building techniques
Module 2 – Digital Prospecting & Content Strategy
- Prospecting techniques for FB, LinkedIn, IG & TikTok
- Content writing formulas
- High-value content creation & posting
Module 3 – Lead Conversion & Digital Follow-Up
- Handling digital objections
- Conversation-to-conversion framework
- Automation tools & CRM integration
Course Details
Duration: 1–2 Days
100% HRD Corp Claimable
Languages: English / Chinese / Malay
Locations: KL | Johor Bahru | Penang | Melaka | Sabah | Sarawak
Format: Physical or Online
How to Register
Step 1 : Fill out the registration form
Step 2 : Receive confirmation & HRD claim submission guidance
Step 3 : Attend the training and start generating leads digitally
CONTACT US
Office Address : Level 27 & 28, MVS North Tower, Mid Valley Southkey, 1, Persiaran Southkey 1, Southkey, 80150 Johor Bahru, Johor Darul Ta'zim
WhatsApp : +6018-779 1555
Phone : +6011-1190 1606
Email : cathrynnwong@thynkboundless.com